“Over the next decade, Life will become a household name in the financial, personal, and professional development fields as it reaches millions of people across the world.” -Orrin Woodward
Everyone wants to be a part of something–the connectedness of like-minds, like-abilities and like-interests is what draws people together. In fact, the reason Life is such an attractive company is because of its people, its products and its compensation plan. In order to help readers understand why everyone should be involved with the company, we thought it would be helpful to ask the Founder and Chairman of Life, Orrin Woodward, a few questions. Enjoy!
(The italicized responses are quoted directly from Orrin Woodward)
If there is one product created by Life that you believe everyone in the world should have, what would it be and why?
The Financial Fitness Pack is, by far, Life’s best selling program. The reason for this is practically everyone needs help with the principles or the discipline to live debt-free. With average household debt in the USA surpassing $200,000 while the average savings is $7,000, one quickly comprehends how needed financial literacy is across Western Civilization.
We often hear you say, “If it’s not broken, break it!” What is the philosophy behind this statement, and how does it help a company?
Every great company must focus on the most vital issues; for one simply cannot work on everything at the same time. In consequence, identify what areas of your business drive the greatest improvements and focus there. “If it’s not broken, break it” refers to improving vital areas regardless of whether it seems to be good currently. Good simply is not good enough when the leadership team is striving for a great company. Every process can be improved; and if it is one of the key processes that drives long-term customer satisfaction, then it is not an option.
Cast a vision: Where do you see Life in 5 years? 10 years?
Life rewards people for applying and sharing life-changing information through compensated communities. While a few companies have great information and a few companies have great compensated communities, Life is the only company that has both. Over the next decade, Life will become a household name in the financial, personal, and professional development fields as it reaches millions of people across the world. Interestingly, the Life Founders realized that few people are like the young Solomon, who prayed for wisdom and had all other things added unto him. Rather, most are seeking pragmatic answers to the financial challenges they are facing; but in the process, Life provides them not only with short-term answers, but also the long-term wisdom to apply into their lives. As a result, people are not just getting financially free, but are also gaining wisdom for life to set them free in all areas of life.
When did you know–and how did you know–that education and leadership would be so much of a niche market in networking that you decided to create a company around it?
There is a verse in the Bible that says, “Man devises his plans, but God directs his steps.” This is certainly true of the Life Founders. We focused on leadership development to build compensated communities when I first started in network marketing. Hence, when we started our own company, it was only natural to stay within the niche where we knew we could be world-class. Many companies can produce good products, but we knew we could be the best at two aspects, namely, life-changing information and the most lucrative compensation plan in the field.
What has been the biggest turning point/shift in growth since the company has launched?
I believe this occurred when we recognized that promoting all of our products led to us promoting none of our products effectively. The financial messaging as shared in my new book the Financial Matrix has led to double-digit growth on a monthly basis since its release. Think about that. We have the same products and the same leaders; but with better messaging, our business exploded. Why? Because a person qualifies for Life if they want to live the life they’ve always wanted and are either in debt themselves or know someone else who is in debt. In other words, every single person needs what Life has to offer and the only question is, are they willing to step out of their comfort zone to live their dreams. In truth, the only thing they have to lose is their debt.
How important is the Life on Life Initiative?
Life is about setting people free at three levels. For some, this is high-end wealth to live their dreams. For others, it’s about wiping out the debt that is enslaving them. Finally, for the last group, it’s about setting them functionally free. It’s estimated that over 21% of Americans cannot read at a 5th grade level. This is dangerous for all of our freedoms when nearly a quarter of the people cannot read and think for themselves. As an information-based company with cutting-edge materials, we believe we must play our part in helping free the minds of people who are enslaved by the inability to read the classic works or literature and learn to think, grow, and change. This is the Life on Life Initiative which is funded by Life donating one dollar for every Total Personal Development subscription we sell to anywhere in the world in order to help fight illiteracy. In addition, Life donates 100% of the profits from its All Grace Outreach series to various charities focused on widows and orphans. We believe when a person is blessed, they should also be a blessing.
Why is it so important that a leadership company produce faith-based content?
Life is not a church and thus we do not exclude people from any faiths or even no faith. We do, however, expect everyone to follow the Golden Rule of doing unto others as you would have them do unto you. I believe its imperative for the community to know where its leaders stand on the key principles of truth, love, mercy, and justice. The All Grace Outreach Series provides gospel messages of hope to inspire people to ask themselves why they believe what they believe. We have seen so many lives change as light shined into darkness and transformed them by renewing their minds. Faith, cannot be forced, but rather is the work of the Holy Spirit upon the mind, heart, and will of individual people as they wrestle with truths in their own lives. The AGO series seeks to be the catalyst that starts that process in a person’s life.
What do you love the most about Life?
Life provides an opportunity and a community where people can achieve whatever success they are willing to work for. Life is not a lottery, where a person hopes he picked the winning ticket. Instead, it’s a systematic process where a person can start with no wisdom and no results, but by adding his/her hunger to change can begin a process of discovery. This process teaches the principles needed to live life based upon wisdom rather than pragmatism or self-centeredness. What I love most is when I see people display the courage to journey down the straight and narrow path and become the person God intended them to be. The greatest joy of each of the Life Founders is knowing that God is using us to provide the platform for people to live the life they’ve always wanted, but didn’t know where to start in order to achieve it.