“Why stand timidly in the shadows when you can walk boldly in the light?!” – Laurie Woodward
There are very few companies in the world quite like Life. Not only does the company market life changing products to the masses and provide a competitive Compensation Plan for the Members who merchandise those products, but Life features a line-up of leaders who have influenced and impacted people all around the world. Today, we would like to feature the interview of Life Founder, leading lady, and heroine to many – Laurie Woodward!
“There are many traits of Laurie Woodward’s I admire – her focus, faithfulness and fidelity to friends is inspiring while her selflessness in service to others is second to none. Above all else, however, I would have to say Laurie’s most impressive gift is empathy – she has an uncanny ability to connect with others deeply and quickly. I have been blessed to be married to her for 25 years, witnessing her influence through empathy with life-long friends and complete strangers innumerable times, and have concluded it stems, not from teachable techniques, but rather a surrendered soul. Laurie’s heart models and messages grace to others because she has received it from her Savior.” – Orrin Woodward
Life Interview with Laurie Woodward
What do you love most about Life and why?
There are so many things I love about Life!! But, I think what I love/appreciate most, is the “safe haven” we provide for people to come in just as they are and then we get to help them grow into the person they were called to be.
What has been the greatest blessing of being a mom and a wife who is also a business owner?
Being a stay-at-home mom was my biggest dream, and because we built our business, I was able to be a full-time wife and mom. I was able to homeschool all of my children and travel the world with our family. It was such blessing to raise a family while building our business because I could do what God called me to do (and what I so badly wanted to do) and help my husband fulfill his calling as well. I know our kids would much rather watch Mom and Dad fight together for a common purpose than fight each other for our individual wants and desires, and building our business while raising our family allowed them to see just that.
If there was one product created by Life that you believe every person in the world should have, what would it be and why?
The Financial Matrix book and the Green Box go hand in hand and are two tools I think would benefit everyone regardless of the Financial Matrix quadrant they are currently in. It’s said that finances are the biggest cause of divorce, so, if couples could get on the same page with their finances, they would save so much time, energy, hurt feelings, unfulfilled expectations, and of course money!!! Getting on the same financial page would give them time, energy, and desire to enrich their relationship in other areas. I know for Orrin and I, getting on the same page about our finances helped tremendously. We quit arguing about whose ideas or feelings were right or wrong and just started following the financial principles. When you live a principled center life, you are able to make decisions that are not made emotionally but on the principles you agreed to before emotions got in the way.
In general, I think that most people are financially illiterate. I know I was and I have a college degree in accounting!! After reading The Financial Matrix (okay, after living with and listening to Orrin and all of his research), and after applying the principles found in the Financial Fitness Program, I got a real education on financial literacy. I think if everyone had this information, the world would be a much different, much better place.
How important is the Life on Life Initiative as it relates to Life’s vision and purpose?
The Life on Life Initiative is such an important part of what we do. Our motto is “Have fun, make money, make a difference”. The Life on Life Initiative is a huge part of the “Make a difference” part. The Bible says in Galatians 5:13 “You, my brothers, were called to be free. But do not use your freedom to indulge the sinful nature, rather, serve one another in love.” And in 1 Peter 4:10 it states, “Each one should use whatever gift he has received to serve others, faithfully administering God’s grace in its various forms.” The Life on Life Initiative answers the call to help our brothers and sisters in need with whatever gifts and talents we have been given. It has been a huge blessing watching the Life community serve others and make a difference in the world one person at a time.
If you could give only one piece of advice to a new woman (married or single) embarking on the “Life” journey, what would it be?
Be consistent. Consistently be a “Green Box Go-Getter.” Consistently READ, LISTEN, ASSOCIATE, and APPLY what you are learning. Be consistent with your focus. Consistency is key!!
What are some examples of sacrifices you have had to make on your journey to Life Coach?
The most difficult “sacrifice” I had to make was not being at home with the kids every night. But, because we would give up a few hours at night (they were in bed sleeping for most of that time), I was able to be home with them all day. The overall gain more than outweighed the sacrifice. Another interest I gave up was hockey. No, I didn’t play hockey, but I love to watch the game. However, I quit watching hockey all together (we gave up cable TV, and pretty much never mentioned it again until a few years ago). My beloved Penguins made it to the play-offs and they were playing the New York Rangers in Pennsylvania. My awesome husband flew me and two of our friends who just happen to be Ranger fans over to PA in a private jet. He bought us seats at center ice right behind the players. He insisted I buy a jersey and a baseball hat while we were at the game. So when we say “sacrifice,” I’m not sure just how much of a sacrifice it really is. The rewards are so much greater than the price. We would have NEVER flown on a private jet, sat at center ice, or bought anything at the game. So I would say the sacrifices I made were more like delays than denials.
How do you balance your mom/wife role with building your business role?
Simply put, “Be in the moment 100%”. If you are building your business, then be there 100% physically and mentally. As a mom, it is hard to not think about your children when you are away from them. And, in the same sense when you are a business owner, it is hard not to answer every text, call, or email as soon as you hear the “ding” notification. I find that the only way I can truly be effective is to give 100% in whichever role I am in at any given moment. When I am with my children, I try very hard to BE WITH MY CHILDREN. When I am out building my business, I try very hard to not keep checking my phone to make sure the kids were okay. I really find it helpful to prioritize my schedule based on the roles I played in my life. In Stephen Covey’s book The 7 Habits of Highly Effective People, he talks about putting the big rocks in a jar and then the smaller rocks, then the sand and then the water (which is analogous to putting the most important things in your schedule first and moving down the line from there). So for me, I sit down every Sunday and fill my “jar” (schedule).
First, I am a child of God so the first thing I put on my daily schedule is my quiet time/Bible study time. Second, I am a wife. I ask Orrin what he needs from me for the week and I fill in my calendar with those items. Next, I am a mom of 4, and each child has different needs, so I add each of those to my schedule. My children are grown now so even though I don’t have as many rocks in this area to put in my jar, there are still a few (and I hope there always will be). Fourth, I am a business owner and I have meetings to attend, calls to make, and relationships to build – so all of those have to fit into my schedule as well. And I simply go on down the list. I love schedules and lists but I know not everyone does. However, here is what I’ve found; the more detailed I am with my schedule, the more free time I actually have.
How do you explain Life to your friends or acquaintances that don’t understand what you do?
I simply share my financial testimony and tell them we help people get out of the Financial Matrix. Then I leverage the Life Training System by giving them Orrin’s book, The Financial Matrix, and/or any other books or audios that they would relate to. In a nutshell, we help people develop financial literacy by teaching them how to play offense and defense to escape the Financial Matrix.
What are you most looking forward to with Life in the next 5 years?
I am so excited to see what God does with Life over the next 5 years. How many people will be living life in the “Financially Free” quadrant? How many marriages will be saved? How many relationships will be restored? How many lives will be changed for the better because of the information they are getting from Life? How many lives will be touched by the Life on Life Initiative? There is SOOOOOOOO much to look forward to!
What do you love most about being in business with your husband, Orrin Woodward? What have you learned the most?
I love that I get to chase my dreams and my purpose with my best friend. I am so thankful to be blessed with a husband who never stops growing himself. He makes me want to be the best I can be. I love that we are growing together. The biggest thing I have learned through this journey is that you can be married and happy at the same time! 🙂 I have learned that while no one is perfect, God heard the prayers of a twelve-year-old girl and I married the exact man I was supposed to marry. Building this business is so much more than building this business. It is learning to live, pursuing a purpose, and leaving a legacy. I am so happy I get to do all of that with Orrin.
Now for a fun one! What is one of your most embarrassing moments?
It’s a toss-up between wearing my pants backwards while speaking on stage at a ladies leadership, or maybe it was the time I learned about the importance of wearing the same color underwear as your pants or skirt. Walking around with a hole in my pants was pretty embarrassing, but thankfully I have that strange obsession about my underwear matching my pants. Whew!!!!
Who inspires you?
First and foremost Jesus Christ inspires me. Wow! Knowing Him, really knowing Him has changed my life completely. When I really want to be angry or be justified in my behavior all I have to do is think of the sacrifices He made for me and how much He loves me and I want with every fiber of my being to be better. But, that could be an entire book in and of itself. Second, on a worldly level, Orrin inspires me every day to not accept mediocrity from myself. He encourages me to be the very best I can be. He continues to grow and change into the best version of himself which inspires me to do the same. Third, the leading ladies of the Life community inspire me. Being around a group of ladies that read, listen, associate, and apply at the level that these amazing ladies do is inspiring. Their love and encouragement mean the world to me. They inspire me daily to keep growing.
What is your favorite quote and/or scripture verse?
Phil 3:13-14 “Forgetting what is behind and straining toward what is ahead. I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus.”
When you get a little free time, how do you like to use it?
Well, I would say reading but since that is a big rock (so to speak), it is already part of my regular schedule. I enjoy playing pool with Orrin, even though he beats me 9 times out of 10 🙂. I also enjoy taking long walks with Orrin, holding his hand and just enjoying being together. I also love watching hockey with my son, Jeremy, especially when the Pittsburgh Penguins (my team) play the Tampa Bay Lightning (Jeremy’s team), and the Penns win. 🙂
What one question or statement would you like everyone who reads this to consider?
“Why stand timidly in the shadows when you can walk boldly in the light?!”